CIO Survey: Apple in the Enterprise

From endpoints to enterprise compute, how IT leaders are operationalizing Apple for AI and business-critical applications

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1 in 5

CIOs say Apple technologies are mission-critical to their IT strategies

73%

cite AI processing as the top use case for Apple in their organizations

90%

report increased Apple device usage over the past two years

Apple is no longer just the laptop your execs love

It’s a serious, secure, and efficient compute platform for AI and modern dev workflows.

This survey of U.S. enterprise CIOs reveals converging trends:

Adoption is expanding

beyond end-user devices into high-value compute roles.

AI on Apple is real and growing

as organizations are turning to Apple silicon for AI workloads with privacy and performance advantages.

Security and manageability are non-negotiable

and IT leaders see Apple meeting the standard.

Investment is moving

toward Apple infrastructure, especially when ROI and productivity are clear.

Operationalizing Apple at scale

As Apple devices continue to emerge as first-class citizens of IT infrastructure, no longer considered manually managed afterthoughts, enterprise IT leaders need to begin a strategic transition toward an integrated MacOps approach.

The need for a 'single pane of glass'

While CIOs want to unlock the full potential of the Apple platform, many are struggling to find a way to unify the management of Apple from edge to cloud across the enterprise.

Enterprise management will drive adoption

7 in 10 CIOs say that an enterprise-ready solution for managing Mac as infrastructure would influence their Apple adoption roadmap.

Moving from endpoints to strategic compute

The emergence of MacOps is a direct and necessary response to the growing strategic importance and numerical footprint of Apple devices within corporate environments.

A framework for modernizing operations

A MacOps approach is essential for unlocking the full potential of the Apple platform as a key enabler of business innovation in the modern enterprise.